Herradura

Herradura is one of the most iconic tequila houses in Mexico, with a legacy that spans over 150 years of craftsmanship and tradition. Founded in 1870 in Amatitán, Jalisco, Casa Herradura has become synonymous with authenticity and quality, producing tequila that reflects both the rich heritage of its land and the innovation that keeps it at the forefront of the industry.

Made from 100% Blue Weber agave, Herradura follows time-honored methods, including slow cooking the agave in traditional clay ovens and natural fermentation using wild yeast—practices that impart a distinct character and depth to the spirit. The tequila is then double-distilled and, depending on the expression, aged in American oak barrels to develop its signature smoothness and complexity. Herradura is widely recognized for pioneering the reposado category in 1974, setting a new standard for aged tequila and forever changing the industry.

Each expression in Herradura’s lineup tells a story of craftsmanship, from the crisp, vibrant Blanco to the golden, mellow Reposado and the richly layered Añejo. Even its Extra Añejo expressions stand as masterpieces, offering deep notes of oak, spice, and dried fruit that showcase the artistry of long aging.

More than just tequila, Herradura represents the soul of Jalisco. With its iconic horseshoe logo—a symbol of luck and prosperity—the brand continues to embody heritage, innovation, and pride. Every sip of Herradura is a tribute to Mexico’s tequila-making legacy, offering a taste of history in every pour.